- Book Title: Book Launch Blueprint
- Book Series: NON-fiction
- Author: Tim Grahl
- Publisher: Common Insights (December 18, 2015)
- Book Length: 70 pages
- Genre: Non Fiction, How To Publishing Guide
- Reviewed by: Diane
- Rating: 4 Star
As with most how-to books on getting started in publishing, the focus is on identifying one or two key ingredients in a very complex mix of potential steps one can utilize to reach as many people as possible and to make that book launch a success.
One of the keys is to define for yourself exactly what “success” looks like, then design a program around which you will activate proven elements in order to achieve your goal—for the author of this book that was x-number of copies sold in a month.
While there are many more books out there with far more comprehensive programs, the author determined that of all the potential avenues available to the author, it was the use of emails that provided the most bang for the buck, so the bulk of the discussion is aimed at how to maximize that approach. He discusses timing, number sent and probable outcomes, in addition to incentivizing potential readers to pre-order and to act as informal street teams as word of mouth ambassadors.
There’s not a lot that’s new here but the information is presented in a concise fashion and might prove useful for those of you who have inherited the marketing gene. If (like me) you haven’t—and you despair at the mere thought of incentivizing anything or anybody—then you might want to hunt around for this fellow and hire him to tackle your next book launch.
Despite the rah-rah you can do it tone, the reality is often far different, especially for fiction writers for whom most of these suggestions and game plans simply won’t pertain (personal opinion).
For now, it’s free on Kindle Unlimited and might be worth a look. As for rating this one I’ll give it 4 Stars for clear presentation and leave it up to readers to determine how valuable the information will prove to be.
The hardest part of writing a book isn’t writing it, it’s launching it.
Nothing is worse than pouring your soul into a manuscript only to have no one read it.
Tim Grahl has worked with top bestselling authors such as Hugh Howey, Daniel Pink, Chip and Dan Heath, Sally Hogshead, Michael Bunker, and many more. He’s launched dozens of bestselling books, many to the top of the New York Times and Wall Street Journal bestseller lists. In fact, at one point he 5 clients on the New York Times bestseller list at the same time.
He has also worked with many new authors getting their first books off the ground and helped them to successfully launch their books as well.
In each of these launches, he used the same underlying framework:
Sell to fans.